Zero Skateboards led an unusual path to success in the skateboard industry. Most skateboard manufacturers expand into producing apparel as a natural path to expand branding. Zero, however, started out as an apparel company in 1996 and later began manufacturing skateboards when they signed Jamie Thomas as their first professional skateboarder. Jamie “the chief” Thomas quickly became the poster boy for Zero. After attempting “The leap of faith,” an 18’ stairwell drop in Southern California he garnered a hero status within skateboarding. Although he didn’t land it (and broke both of his legs trying) he brought Zero Skateboards into the limelight. Along with Thomas, the Smashing Pumpkins brought the brand onto the world’s stage by wearing their apparel at nearly every show and even produced a song named “Zero.” With such force behind the brand they were destined to succeed.
In 2003 Thomas and fellow Zero team members created an offshoot brand called Mystery. Mystery was a channel for the riders to produce a wide variety of urban inspired skate gear. Mystery and Zero are currently held under the same parent company, Black Box Distributors.
Both of the skateboard brands Spring 2013 decks and cruisers are currently being previewed on Krush. They’re giving you a chance to see their new graphics and styles before they hit stores next Spring. Zero’s “Cole Xtra Lame Cruiser” is looking fresh with old school pool board shaping and Cole’s signature graphics. Mystery’s “Asta Ghetto Deck” (pictured below) features a fancy picture-frame graphic with a gun inside.
Don’t miss out on your chance to preview these badass brands’ Spring 2013 product lines. Rate each of the lines for your chance to win a free skateboard deck!