SPY Optics is best known for pushing the limits of lens technology. The brand was started by a group of guys who surfed, snowboarded and skied, they road bikes, motorcycles and drove cars. They were fast moving individuals who lived for an adrenaline rush. When you’re that active, you need eyewear protection that can keep up with the lifestyle you lead. That is exactly what SPY Optics set out to do. Their patented Continue reading
Since 1981 Freestyle Watches has been the leader in timepieces for outdoor sports enthusiasts. Freestyle explains “We don’t just make watches, we create performance time pieces for those that choose to get out and do, for those that enjoy the outdoors and the active sport lifestyle.” Freestyle Watches was born out of the necessity for a performance watch that didn’t sacrifice style for function. These watches were and still are Continue reading
Yea.Nice is a rider-owned and operated apparel brand based in Southern California. Started by professional snowboarder JJ Thomas and friend Josh Sherman, Yea.Nice has come full circle from the beginnings of a simple custom t-shirt with JJ’s unique styling to a full-on player in the action-sports apparel industry. The two were drawn to starting an apparel business because they both Continue reading
Arbor Collective was founded on the principal that “for those of us who pursue boardsports, protecting the planet is about protecting the environments we use everyday.” In other words, we need clean air to skate, clean water to surf, and snow to ride. It was obvious to co-founder Bob Carlson that the action sports industry, who relies on a healthy environment to succeed, needed to get more involved in protecting our planet. For those reasons, Bob and his team created a company that strives toward the “green” future of retail. This philosophy isn’t just a marketing ploy, but a way of life. Arbor Collective donates at least Continue reading
Official Headwear was founded in 2007 in an attempt to fill the need for a premium headwear brand with influences coming from skate, street, and DIY fashion. Since their initial drop, Official Headwear has had some amazing opportunities such as teaming up for collaborations with DC Shoes Europe, Eastpak Europe and many others. With help from celebrities sporting their caps such as Lil’ Wayne and A-Trak, Official Headwear portrays a youthful nature that doesn’t follow by the so called rules of the industry. They refer to their headwear as a crown which Continue reading